A key for success is being proud of the services you offer. So, you must constantly consider how you can improve your deliverables.
You must be alert to the changes being made by your competitors. You might want to ocassionally review the websites of your competitors to see what they are offering.
Your should periodically review every aspect of your business to reduce costs, improve your ability to serve clients and enhance business development.
One way to improve your business is to list a reminder in the Top of Mind section of your Biz Dev Dashboard. You could enter, "Is there a better way?" And by doing so, you will see that question every time you look at your dashboard. You should ask yourself that question every time you work on a business project. You should remind the people that work for you to do the same.
By accepting responsibility to improve yourself, you will find the process both profitable and energizing.